- Rule 1 : Stay alive
- Rule 2 : Start where the system is
- Rule 3 : Never work uphill
- Corollary 1 : Don't build hills as you go
- Corollary 2 : Work in the most promising arena
- Corollary 3 : Don't use one when two could do it
- Corollary 4 : Don't over-organise
- Corollary 5 : Don't argue if you can't win
- Corollary 6 : Play God a little
- Rule 4 : Innovation requires a good idea, initiative and a few friends
- Rule 5 : Load experiments for success
- Rule 6 : Light many fires
- Rule 7 : Keep an optimistic bias
- Rule 8 : Capture the moment
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